generica.net - Data protection declaration

Data Privacy Policy
Thank you for your interest in our website. At this time we would like to inform you about our company's data privacy policy. Your personal data are protected by the legal provisions of the German Data Protection Act (BDSG), the German Telemedia Act (TMG) and other laws and regulations regarding data privacy.
Your personal data (company name, delivery and billing addresses, ordered products, etc.) are digitally encrypted and transmitted to us. Our websites are protected against damage, destruction and unauthorized access through a host of technical measures.

Subject Matter of the Data Privacy Policy
Personal data are the subject matter of the data privacy policy. According to § 3, section 1 of the German Data Protection Act (BDSG) personal data constitute particulars about the personal or business relationships of a defined or definable natural person. This includes particulars such as name, postal address, email address or phone number as well as user data such as your IP address, article searches, etc.

Scope of Data Collection and Storage
We may need your personal data in order to provide you with our services. This applies both to the sending of information material or ordered products as well as to the answering of your individual requests.
If you commission us with the provision of a service or the shipment of a product, we will essentially only collect and save your personal data to the extent that this is required for the service provision or implementation of the contract. To this end, it may be necessary to forward your personal data to companies that we use for service provision or contract implementation. Such companies can include transportation companies or other service companies.
After completed contract implementation, your data will be blocked and deleted after expiration of the tax and commercial law provisions, unless you have expressly consented to usage of your data beyond the afore-mentioned scope.
If you have subscribed to our newsletter through your email address, then we will continue to use your email address after the contract has been implemented for our own advertising purposes until you have unsubscribed from the newsletter.

Data Collection through Use of Statistics
Our website uses Google Analytics, a web analysis service provided by Google Inc. Google Analytics uses so-called „cookies.“ These cookies are text files that are saved on your computer and enable an analysis of your use of the website. For example, some of the information collected relates to your operating system, browser, IP address, websites you have previously accessed (referrer URL) and date and time of your visit to our website. The information collected by means of this text file about your use of our website is transmitted to a Google server in the US and saved there. Google will only use this information to analyze your use of our website, generate reports about the website activity for the website operator and provide other services associated with website use and Internet use. If legally mandated or if third parties process these data on behalf of Google, Google will also forward this information to these third parties. Use will be anonymized or pseudonymized. For more information, go directly to Google at http://www.google.com/intl/de/privacypolicy.html#information.

Google uses the DoubleClick DART cookie
Users can deactivate the use of the DART cookie by going to Google data privacy policy of the advertising network and content advertising network.
No direct personal user data is saved during this process, only the Internet protocol address. This information is used to automatically recognize you during your next visit to our website and facilitate your navigation through the site. Cookies then enable us to adapt a website to your interests, for example, or to save your password so that you don’t have to keep reentering it.
Naturally, you can also view our websites without cookies. If you don’t want us to recognize your computer, then you can prevent cookies from being stored on your hard drive by selecting “Disable cookies”. Please refer to your browser manufacturer’s user manual for detailed information on disabling cookies. However, if you disable cookies, this may result in functional limitations of our offers.
You can prevent the installation of cookies by configuring the corresponding settings in your Internet browser. To do this, you have to disable the storing of cookies in your Internet browser. Please refer to your Internet browser manufacturer’s user manual for detailed information on this.
In addition, our application server records your visit in order to enable a control function regarding orders for both you and us and to prevent misunderstandings which could be attributed to the incorrect functioning of the technology we employ. These data are not forwarded to third parties and are periodically deleted.

Collection and Storing of User Data
In order to optimize our website, we collect and store data of logged in business partners such as the date and time our website is accessed, the website through which you accessed our website and similar information. In the case of guests, there is no connection established between natural persons and the collected user data; the data are collected and stored solely in anonymized and pseudonimyzed format.

Purposeful Data Usage
We adhere to purposeful data usage. We will not forward your personal data to third parties without your express consent unless this is required for service provision or contract implementation. We will only forward your personal data to government institutions and authorities who are entitled to receive such information within the scope of legal obligations to provide this information or if we have been obligated to provide the information by legal mandate.
We take company-internal data privacy seriously. Our employees and the service provision companies commissioned by us have been obligated to secrecy and to adhere to the applicable data privacy regulations.

Right to Information and Right of Withdrawal
You are entitled to obtain information about the data we save at any time free of charge without having to state your reasons for doing so. You can block, correct or order deleted the data we have collected about you at any time and contradict the anonymized or pseudonimyzed data collection and storage for purposes of optimizing our website. You can also withdraw your consent to our data collection and use at any time without having to state your reasons for doing so. To this end, please refer to the contact address provided in the “About us” section. We will be glad to assist you if you have any questions about our data privacy policy or about the processing of your personal data.
Please note that data privacy policies and data privacy administration, e.g., at Google, can change at any time. It is therefore advisable and essential that you keep up to date of changes in laws and regulations and company practices, e.g., at Google.

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